Title: Extraordinary Synergy: Measuring The Unmeasurable 2nd Edition
Author: Ph.D. MBA Hairong Gui
Publisher: Page Solutions
ISBN: 979-8896339946
Pages: 258
Genre: Corporate Finance / Business Systems
Reviewer: Christina Avina
Hollywood Book Reviews
In the sweeping world of corporate businesses, the ultimate goal of any business is finding the right formula which drives their business forward. For years many people have come forward with plans, guides, and books that claim to have the one working way of making any business a success, and yet those works often are unable to back up those claims due to a lack of scientific study and tried and true evidence to show how it works.
The book Extraordinary Synergy: Measuring the Unmeasurable by author and Ph.D. MBA Hairong Gui backs up the book’s proven track of business acumen and business strategy using scientific study and valuation models based on the success of retail operations for NIKE. Bridging the gap between investment planning and marketing strategies with instinct and intuition that often gets made by big businesses, the author provides a working framework to allow business to put these models into practice and become essential reading for those who study business as well as future investors as well.
While a very technical and specific field of study and concept, the author writes in a way that feels both personable and inviting to readers. The author’s particular passion for education comes through perfectly, laying out specific guidelines and studies in this field while also relating these lessons to modern day companies and events that keep students, investors, and modern-day readers engaged in the material. The author also puts a lot of the team’s work in as well, exploring his own interest and drive towards NIKE and his framework for business, including the lessons taught by Mr. Philip Knight, a chairman and co-founder of NIKE, who had a leading influence on the author’s dissertation and work in this field.
Readers who enjoy non-fiction books, especially educational books which delve into business practices and corporate work, will absolutely become enthralled with this book and the lessons found within. The author includes a plethora of case studies and breakdowns of the math and science behind these studies, including one around NikeTowns and the concept around synergistic options through various locations and events. These studies are in-depth and detailed and provide a solid foundation for the strategies that merge intuition with business driven ideas, making this a compelling book which can be referenced time and time again. A must-read for business leaders, entrepreneurs, and innovators ready to unlock the full potential of their organizations.